How it works ?
A solution incorporating data from the frameworks developed by the trade associations of the ad industry, including the meta-repository of the Union des Marques (French federation of advertisers), which covers the entire value chain of advertising (production and distribution). Our tool and methodology have been evaluated by ABC, which audits the compliance of carbon accounting tools.
3 steps to manage and reduce the carbon footprint of your communications and advertising.
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Conception Soon
Eco-design starts from the briefing phase! Challenge your specifications by incorporating key elements to reduce the carbon impact of your media plans , based on your objectives
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Production Soon
Manage your suppliers to ensure that your carbon emissions reduction objectives apply to photo or video shoots, and website and landing page design.
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Planning & Delivery
Measure and control emissions during or after distribution across your entire media planning.
Measure, manage and reduce CO2e emissions of your online & offline advertising.
Decarbonize your digital campaigns
Carbon impact throughout the entire chain, regardless of the channel and formats. Taking into account the purchasing mode ( Insertion Order/ Programmatic / Guaranteed Programmatic / Open...), format types ( banner size, Instream/Outstream), weight of the creative, and vievability rate. APIs are available to integrate data from your tools (adservers) and optimize your campaingns from a carbon perspective.
DK takes into account
- Design
- Production bêta
- Distribution
The solution selected by all national radio stations
Measurement of the carbon footprint of your radio and audio advertisements (expressed in tCO2e) chosen by the Bureau de la Radio, taking into account advertising space allocation, distribution, and advertisement broadcasting (relay antennas, digital/audio streaming, live streaming, etc.), as well as spot consumption by listeners. Distinction between Direct Deal and programmatic.
DK takes into account
- Design
- Production BETA
- Distribution
Carbon management of your Business stationery
Estimate the carbon emissions of your business cards, correspondence, flyers, brochures, and letterheads. With just a few clicks, incorporate print quality, paper composition, and necessary transportation, and export the data as a PDF for your corporate or communication management
DK takes into account
- Design
- Production bêta
- Distribution
DK: The reference for TV broadcasters
A reference framework for life cycle analysis in line with ADEME recommendations and compatible with the digital foundation of SRI. Measures campaigns based on their distribution (IPTV, OTT, Satellite TNT), the number of spot broadcasts, their duration, and the specific TV audience characteristics.
DK takes into account
- Desigb
- Production bêta
- distribution
Want to discover DK?
Schedule an appointment with a member of our team and receive a free audit!
Un exemple de cycle de vie de service numérique :
Conception
Plusieurs allocations publicitaires
Stockage
Diffusion réseaux
Usage
Retour à la conception
Carbon Calculator methodology
For each type of media, whether it's TV, radio, or digital, working groups led by corresponding trade associations (SRI/alliance Digitale, SNPTV for TV, Bureau de la Radio for Radio...) have developed industry-specific frameworks. These frameworks, sometimes co-developed with DK, provide the basis for the calculation methodology when measuring the carbon footprint of an ad. They also provide industry-specific data that complements information from reference organizations such as ADEME, the European Commission, or the European Environment Agency (EEA). Finally, these frameworks establish the measurement scope and the activity flows to be taken into account.
DK tool is scalable and takes into account all the work, particularly in the media industry, that improves carbon measurement or expands its scope. Our solution can be used in any market and we make sure to discuss with relevant organizations: GARM - the Global Alliance for Responsible Media, a cross-industry initiative established by the World Federation of Advertisers, IAB EU Sustanibility group...
More about us and DK's methodology
Check our latest articles!
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TIPS
Understanding Nudge in 10 minutes
Discover the ultimate resource to understand the key concepts of nudge by exploring its core principles, applications, and real-life examples.
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ARTICLE
Key Developments and Contributions of Programmatic Advertising
Part 2 - Ad tech companies on the publisher side have primarily driven the evolution of rules and buying methods that govern their operations.
A platform developed with trusted third parties
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Reliability and Transparency of data and methodology
The ACV engineers team at DK works with data provided by the official source of each media source, following the guidelines of ADEME (French Environment and Energy Management Agency) and the Bilan Carbone Association regarding carbon emissions.
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For a more responsible industry
To reduce our footprint and ensure ecological transition, DK relies on solutions recommended by leading labels. To support agencies and advertisers in their ecological transition for their audiovisual activities, we have chosen the EcoProd label
FAQs
Why calculate the carbon emissions of my ad campaigns?
Start by measuring the carbon emissions of each online & off-line campaign. If you don't know how big the carbon footprint of each of your campaigns are, then you won't know how to lower your impact
What type of media does DK support?
All of them! DK is the only company to offer a measurement tool for all media, on and off-line. Our analyses cover Radio, Print, Linear TV, CTV, Digital, Social Networks (Meta/FB, Tiktok, Youtube), E-mailing and Outdoor.
What is programmatic ?
Programmatic advertising is an automated digital advertising buying process. It takes place through technological platforms that enable real-time connections between sellers and buyers of ad space, with targeting capabilities based on the environment, user profile, geolocation, time of day, and more.
How does DK's carbon analysis work?
DK offers a tool incorporating data from the frameworks developed by the trade bodies of each media, following the Bilan Carbone methodology. Unlike other companies, DK has designed its solutions to minimize the carbon footprint of the measurement.
In which geographical areas can DK be activated?
Our calculator was originally designed for use in France, but can be used in any other country, provided we are familiar with its practices regarding the storage, distribution and use of advertising (Life Cycle Analysis).
What is LCA (Life Cycle Assessment) and what does it refer to?
Life Cycle Assessment (LCA) is the most advanced evaluation tool for a comprehensive, multi-criteria approach to environmental impact. LCA lists and quantifies the greenhouse gas emissions generated by advertising, taking into account storage (servers), distribution (networks) and use (terminals) for each of the media whether TV, Print, Digital or Radio